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Discover Threads by Meta - the new short messaging service in Germany.

The short messaging service Threads by Meta is now available in Germany and the EU. All you need to do is download the app and log in with your Instagram account. We'll show you how it's done and what you should pay attention to.

Who is Threads suitable for, and how can publishers benefit from it?

Before diving into the world of Threads, consider whether this short messaging service aligns with your strategy.

Threads might be relevant for you if:

  • You regularly produce and plan content.

  • You have been active on Twitter and are familiar with the platform.

  • Real-time communication is crucial for your brand or business.

  • You are active in politics and wish to participate in discussions.

  • You work in the media industry and want to stay updated on current topics.

  • You cover live events, including conferences, festivals, music, or sports.

  • You want to incorporate user opinions into live formats and actively stimulate discussions.

But what are the current features of Threads, anyway?

While Meta Threads may not have reinvented the world of communication, it does offer some intriguing functionalities:

  • A post can be up to 500 characters long.

  • Links and photos can be posted.

  • Up to 10 images per thread are possible.

  • Voice messages are available, although they cannot currently be uploaded directly.

  • One GIF per thread is possible.

  • Videos can be up to 5 minutes long (currently not available for all accounts).

  • Surveys with four choices and a duration of 24 hours can be created.

  • Threads are now editable, but only within the first five minutes after publication.

  • Login is possible through the Instagram account or a new account.

  • Threads posts can be easily shared in your own Instagram story or on other platforms via a link.

  • A personal profile is necessary to interact with other posts.

  • Login is also possible through the Threads web version.

How can I log in to Threads?

Meta has made it easy for Instagram users to log in. There are two ways to log in:

  1. Download the app at and start directly through the Instagram login (you must be logged into the Instagram app simultaneously) or through the Threads web version.

  2. Download the app and create a new account or log in through the Threads web version.

Note: A separate account is not required to read posts..

Can I share Threads on Instagram?

Yes, Meta has harnessed the power of its own platforms and integrated a simple sharing feature. With the "Add to story" button, you can share the content in your Instagram story with just one click. It's that easy!

Can I edit posts on Threads?

Yes! Your thread is editable in the first five minutes after publication. After that, no changes can be made. So, if you spot a typo or want to add an image, be quick!

Can I manage Threads via storyflash?

No, unfortunately not. Currently, there is no API for third-party tools, but this could change in the future, and we'll keep you updated!



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