How To Produce Engaging Newscasts from scratch!

Producing quality audio content is expensive and time-consuming. So what do you do when your content is constantly changing, or published with a high frequency like in daily news?


Have you ever proactively listened to news that are a few hours old....or let alone a few days? Probably not, because no one cares about ”yesterday’s news”.


When it comes to creating audio news, speed to publish is even more important!


As more content is moving from the screen to the ears, a number of publishers have started to wrap their heads around Podcasts and Newscasts following the users demand for Audio content .


Check this example:



The advantages of automating a publishers news feed in combination with synthetically generated audio (~Text To Speech) are obvious in this case: audio production is all of the sudden inexpensive, fully scalable, and with ultra fast turnarounds. Adding hosting, distribution and monetization to the workflow makes it an instant revenue e stream from the first audio stream delivered.


Imagine this with a traditional audio production process


While this reads like fantastic news for all publishers and content creators, it does not necessarily make news sound fantastic to the listener. If you listen to spoken text isolated.

But, when have you ever listened to news on the radio and there was only a voice in isolation?


No jingle at the beginning, no audio queue to keep the different sections or news items apart or maybe an audible indicator that “headlines” are over and it is time for details. Further, depending on the velocity of the audio format, some news producers even like to make it sound a bit more active by having a constant audio activity level in the background.


So let’s consider this alternative: It has been produced with an artificial voice as well - however a voice that is slightly more fitting for the news item at hand - it has a sound design which keeps the listener engaged, and a post production that makes it sound professional.


All of this generated automatically. At scale.


We certainly love to see our customers save cost by automating and streamlining their content production especially when it comes to audio. That’s why storyflash partners with audio production experts of api.audio to enhance storyflash's service portfolio and provide our customers with a simple audio product.


Keen producing your own personal newscast based on your articles? What is your idea? Contact us and let’s build it together.





About Afloritmic Labs

Aflorithmic Labs, Ltd is a London/Barcelona-based technology company. Its api.audio platform enables fully automated, scalable audio production by using synthetic media, voice cloning, and audio mastering, to then deliver it on any device, such as websites, mobile apps, or smart speakers.

With this Audio-As-A-Service, anybody can create beautiful sounding audio, starting from a simple text to including music and complex audio engineering without any previous

experience required.


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